Logo Design for Trucking Industry Digital Load Boards

A couple of entrepreneurs were looking to break into doing load boards for the trucking industry; they’d landed on the name FreightNado and approached me to do their branding. They were looking for something trucker-friendly and with the “Nado” part of the name coming from “Tornado.”

I generated a handful of concepts for them (two of my favorites are shown below); they liked a different one best, and after a couple rounds of revisions and color options, landed on the logo shown above. The design is shown at right in use on their business card (with Greeked contact details).